Sales Planner – Viggie February 15, 2012

Filed under: Jobs in NYC — sam roloff @ 11:30 pm

About Viggle?

Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they’re watching. Currently available for Apple iPhone®, iPad® and iPod touch®, Viggle automatically identifies what television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app’s rewards catalogue for items such as movie tickets, music, gift cards and much more. For more information, follow us on Twitter @Viggle or like us on Facebook.

Job Description

Title: Sales Planner

Summary

The Sales Planner is responsible for developing strategic, creative & effective campaigns for media clients. An ideal candidate must have an acute understanding of the client’s needs, goals, current creative, television campaigns, pro-social affiliations, mobile and social programs as well as be aware of where its competition stands. The SP will work hand-in-hand with the client’s marketing department, media buyers, and the advertising agency’s creative teams to ensure the development of effective and unique media campaigns. This position requires the SP to work closely and collaboratively with a cross-functional team that includes product, research & analytics, advertising operations, marketing, and tech.

Key Responsibilities

· Hourly, daily, weekly, monthly updates to SF database

· Development of campaigns based on RFPs

· Research, summarize and maintain background information on all potential and current partners

· Coordinate development of custom content between FNX and design/creative partners

· Read, synthesize and communicate any industry-related or partner-related news or research to the business development and media sales team

· Develop and maintain relationships with customers as programs go live. Learn and understand their business to be first point of contact for upsells, program changes and general questions

· Create monthly update reports for heads of media sales and account services

· Work with analytics group to prepare monthly performance reports for partners and customers

Skills & Professional Qualifications

· 1-3+ years of Interactive Digital planning experience in an agency or publisher environment

· Mobile experience a plus

· Bachelors degree in marketing or advertising

· Develop, present, implement and optimize interactive media plans and strategies including CPM, CPC and CPA media placements, Search engine marketing, Solo email and Rich media and online video placements

· Experience writing POVs on various media in the digital marketplace

· Strong mathematics and exceptional analytic and forecasting skills

· Outstanding written and verbal communications skills

· Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure

· Knowledge of research resources such as @Plan, Nielsen/NetRatings, AdRelevance, ComScore and other research/planning tools

· Proficiency in Word, Excel and PowerPoint

Contact

Renee Mizrahi, Account Services Director, renee@viggle.com


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