Digital Associate Manager – Southern Living, Sunset & Coastal Living February 22, 2012

Filed under: Jobs in NYC — sam roloff @ 8:17 pm

Southern Living, Sunset & Coastal Living are looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. The Associate Manager will develop and manage creative, production and sales support for online advertising efforts. We are looking for a strategic thinker who can work collaboratively as a team player along with sales and marketing team. This individual should be highly detail oriented, can thrive in a deadline-driven environment and has a strong understanding of the digital space online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.

The Associate Manager will be tasked with these primary responsibilities:

• Partner and brainstorm with marketing to develop compelling sales proposals and presentations for growing digital business
• Prepare detailed digital pricing proposals for agency and client RFPs
• Be an expert on all areas of the sites and be able to make recommendations on placements based on key categories and clients
• Verify inventory availability, lead times, rates and all other pitch elements throughout the sales proposal process
• Work closely with Ad Operations to create, launch and successfully manage sales plans
• Manage and optimize all sold deals to ensure client delivery
• Coordinate delivery reports including screenshots
• Be the day to day contact for advertiser inquiries & requests
• Have a firm understanding of the online trafficking process including DART
• Become digital evangelist for Southern Living, Sunset & Coastal Living

Specific Attributes:

• 2-3 years online sales planning or sales support experience
• Must have excellent communications and interpersonal skills, and be an enthusiastic team player in order to successfully coordinate sales efforts across multiple divisions including sales staffs, digital marketing staffs, TII Ad Operations & Finance, and TII Digital Marketing
• Must possess a working knowledge of online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings and @Plan, Omniture)
• Quantitative skills for analysis and tracking of this data also required
• Comprehensive knowledge of various online advertising platforms and creative executions, and with current online ad serving technologies and creative executions
• Strong time management and organizational skills
• Show strong initiative and willingness to go above and beyond
• Must be proficient in PowerPoint, Word and Excel
• 4 year college degree or equivalent experience
• Experience with Solbright and/or similar tracking system and MediaVisor a plus

About the brands:

These powerful Lifestyle Group brands inspire consumers across the country – from the South, the West and along the coast – celebrating and exploring the local flavor of each destination. Each local brand enriches and inspires its consumers with unique content focusing on their key passion points including food & entertaining, home & gardening and travel.



To apply, please send all resumes to christine_powell@timeinc.com


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