Hearst Integrated Media Marketing Manager (Corporate Sales & Marketing) March 22, 2012

Filed under: Jobs in NYC — sam roloff @ 4:27 pm

Hearst Integrated Media (HIM) is looking for an Integrated Marketing Manager to develop, create, and execute innovative integrated opportunities spanning all platforms including, but not limited to: custom print creative across Hearst‘s 20 magazines, digital media integrations, social media extensions, experiential and retail components, and more.

· Work with Group Advertising Directors to develop multi-platform marketing proposals from concept development through creative execution for Hearst Magazines’ largest advertisers

· Develop and write merchandising/added-value programs for Corporate advertisers

· Work in conjunction with Creative team to develop print creative units and programs across titles, based on advertisers’ objectives

· Write proposals and copy for special advertising sections and comps

· Coordinate and liaise with Hearst Magazine Digital Media partners to develop programs and proposals on behalf of Corporate advertisers

· Attend sales calls and present opportunities to clients with Group Advertising Directors

· Manage advertiser programs and event execution, including creating production timelines and adherence to budget restrictions and guidelines

· Cultivate sponsorship/partnership opportunities and charity affiliations

· Coordinate magazine participation in Corporate events and  programs

· Qualified candidates will be creative, have excellent writing ability and a high energy level. Attention to detail and the ability to be resourceful are highly desirable.

· Position reports directly to Marketing Director, Hearst Integrated Media

About Hearst Integrated Media

HIM creates customized programs that utilize a broad range of traditional and nontraditional marketing disciplines, specifically crafted to maximize an advertiser’s investment across Hearst’s 20 magazines including Cosmopolitan, Elle, Esquire, Good Housekeeping, and O, the Oprah Magazine.  We provide results-driven solutions that fulfill advertisers’ specific brand objectives and reach target consumers at a variety of touch points.  Programs have spanned a wide spectrum of product categories, using a diverse range of media and platform vehicles and including: multimedia, database, event marketing, special sections and custom publishing

To apply, visit: http://hearstcareers.silkroad.com


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