Marketing Director – Self March 27, 2012

Filed under: Jobs in NYC — sam roloff @ 11:35 pm

Condé Nast seeks a Marketing Director for a full-time staff position.
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 40 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. Follow us on Twitter @CondeNastCorp and @CondeNastCareer.
Overview
The Marketing Director will work with Associate Publisher of Marketing to create overall marketing strategies, presentations and research materials to secure new advertising accounts, maintain existing business and expand into new categories. Responsibilities encompass but are not limited to the following:
Management Responsibilities:
  • Work with Associate Publisher Marketing, management team and marketing staff in the achievement of broad magazine and departmental goals
  • Develop strong relationships with sales staff, as well as an understanding of their business strengths and challenges to provide ongoing sales support and strategic thinking
Research Responsibilities:
  • Understand all syndicated studies to create and communicate regular competitive analyses, selling materials and strategies (MRI, MMR, ABC, PIB, Hall’s, etc.)
  • Good knowledge of and ability to use outside research and services to support positioning and selling of the magazine (Roper, Mintel, Yankelovich, etc.)
  • Strong knowledge of online advertising reporting systems and research tools, such as Omniture, and Comscore; as well as new digital reporting tools such as Kontagent
  • Work with clients and outside vendors to manage and leverage the online Reader Panel
  • Strategy, survey creation, fielding , analysis and presentation of results
  • Surveys are both account specific as well as used to gather broader category information
Presentation Responsibilities:
  • Work with Associate Publisher Marketing to create new Brand General Presentation and quarterly brand meeting presentations
  • Work with management and sales reps to create category and advertiser specific presentations
  • Develop scripts for presentation
  • Present new presentations to staff and client meetings
  • Management of media kit and attendant materials
  • Oversee creation and production of email blasts and mailers for sales staff to position SELF to individual categories and brands
The ideal candidate will possess the following skills, experiences and qualities:
  • Strong presentation creation and presenting skills a must
  • Excellent analytical skills and ability to derive insights from research
  • Familiarity with primary research approaches and advertising/media research
  • Ability to think creatively to develop out of the box strategies and ideas
  • Strong writing skills
  • Ability to handle multiple projects simultaneously
  • Minimum 5-7 years experience in advertising marketing position with management experience 
Condé Nast is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.

Job

Marketing

Primary Location

New York

Schedule

Full-time
To apply, please visit: http://bit.ly/GTwiW9


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