Provides marketers with actionable insights and strategies tailored to their marketing needs in reaching the U.S. acculturated Hispanic consumer.

This is a client facing position that requires strong and dynamic presentation skills, coupled with the ability to create and communicate presentations tailored to the relevance of the audience.

Must be expertly well-versed in the Hispanic market with proven experience in analyzing, assessing, strategizing, and executing on how to connect client brands with the Hispanic consumer, including the Spanish speaking first generation, but with a predominant focus on the acculturated, English speaking Hispanic market.

Must be fluent in market research techniques both quantitative and qualitative as well as new methodologies that combine both approaches. Ability to work closely with corporate research partner to formulate a research plan as well as analyze and package the results in ways that are meaningful to clients.

Must seek out new business and client opportunities while also actively managing and expanding the current client pipeline, which includes large scale CPG companies as well as smaller clients in the consumer, digital, and retail space.

Initiative and an entrepreneurial drive are key to the Director position as you build, lead, and oversee the team for this newly launched division. Staff will report directly to the Director, involving an ability to hire, manage, and develop staff members as the company continues to grow. This position is an opportunity to build the marketing division from the ground up, capitalizing on the current inflection point in the market with the Hispanic demographic.

Responsibilities:

– Lead the creation of client-facing marketing proposals, strategy, and execution plans.

– Liaise with management team to ensure cross company integration and report to board directors on progress of current client pipeline and new business development.

– Manage relationship with 3^rd party research partner and vendors relevant to specific marketing services accounts and projects.

– Manage project timelines, budgets, and ultimate client deliverables.

Qualifications:

– 8-10 years marketing, media, and/or advertising agency experience.

– Significant experience marketing to the U.S. Hispanic demographic.

– Excellent written and verbal communication skills, with a significant focus on client facing presentation skills.

– Ability to work in an entrepreneurial environment.

– Proven skills in managing and sticking to a given budget.

Position is available immediately on a full time basis.

Please fax resumes to: 212-575-3088