SHAPE – Senior Marketing Manager April 27, 2012

Filed under: Jobs in NYC — sam roloff @ 8:29 pm

SHAPE magazine is looking for an experienced, Senior Marketing Manager to develop research-based marketing materials (presentations, brand brochures/mailings, media kit materials, etc.) that convey the SHAPE brand to advertisers and deliver a powerful, compelling sales story that effectively positions SHAPE in the marketplace. The ideal candidate will be completely fluent with syndicated research, analytical, and a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive advertising sales.

Responsibilities:

*   Work with senior management and sales staff to provide ongoing support and strategic thinking

*   Analyze/interpret and incorporate syndicated and proprietary multimedia research into sales collateral materials

*   Create multimedia sales presentations positioning print, digital, social and mobile brand extensions

*   Maintain/develop SHAPE reader panel  and conduct primary research for advertisers

*   Report/analyze ABC circulation data

The ideal candidate will possess the following skills, experiences and qualities:

*   Multimedia experience (print, digital, mobile, social) required

*   Excellent analytical skills and ability to derive insights from research tools (MRI, PIB, Ad Measure, HALLS, comScore, Google Analytics, Quantcast, etc)

*   Ability to multi task and possess strong writing skills

*   Knowledge of Indesign

Minimum 3-5 years of industry experience

Resumes should be sent to KScichilone@shape.com


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