SHAPE – Senior Marketing Manager April 27, 2012
SHAPE magazine is looking for an experienced, Senior Marketing Manager to develop research-based marketing materials (presentations, brand brochures/mailings, media kit materials, etc.) that convey the SHAPE brand to advertisers and deliver a powerful, compelling sales story that effectively positions SHAPE in the marketplace. The ideal candidate will be completely fluent with syndicated research, analytical, and a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive advertising sales.
Responsibilities:
* Work with senior management and sales staff to provide ongoing support and strategic thinking
* Analyze/interpret and incorporate syndicated and proprietary multimedia research into sales collateral materials
* Create multimedia sales presentations positioning print, digital, social and mobile brand extensions
* Maintain/develop SHAPE reader panel and conduct primary research for advertisers
* Report/analyze ABC circulation data
The ideal candidate will possess the following skills, experiences and qualities:
* Multimedia experience (print, digital, mobile, social) required
* Excellent analytical skills and ability to derive insights from research tools (MRI, PIB, Ad Measure, HALLS, comScore, Google Analytics, Quantcast, etc)
* Ability to multi task and possess strong writing skills
* Knowledge of Indesign
Minimum 3-5 years of industry experience
Resumes should be sent to KScichilone@shape.com
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