Marketing Manager – Men’s Health May 14, 2012

Filed under: Jobs in NYC — sam roloff @ 7:01 pm

Men’s Health is currently seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department. The overall goal of the Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the following categories and territories: fashion, watches, grooming, Chicago and New England. He or she will be developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue. This individual will be writing all merchandising, marketing and sales materials for category specific clients. The ideal candidate will be acting as a partner with designated sales reps to develop sales strategy and drive category growth.
Responsibilities include: – Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements – Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) – Identifying and developing third party marketing partnership for the brand – Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories – Preparing program summaries upon completion of executed activities – Working within established budget guidelines and managing costs for all projects – Other duties as required

The ideal candidate will possess: – 4-6 years integrated industry or related experience – Proven ability to identify, develop, sell and execute results-oriented programs – Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment – Strong written and verbal communication skills – Polished presentation skills – Awareness of current culture as it relates to the brand and relevant promotional opportunities – Excellent working knowledge of Excel, Word and PowerPoint and the Internet – College degree required

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>

About Men’s Health: Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the best-selling men’s magazine on newsstands and provides its 24 million readers worldwide with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 40 global editions, an interactive ipad edition, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com <http://www.menshealth.com> , and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).

About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.

All candidates should apply directly to www.rodaleinc.com


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