Time Inc Lifestyle Group seeks a seasoned, strategic marketer for a critical leadership role in the development and execution of brand platforms across the Lifestyle group print, digital, social media and event assets as well as the ongoing development of marketing and sales collateral and tools.

The position will report to the Vice President of Marketing.

Responsibilities

• Create integrated marketing campaigns to build advertising to generate incremental sales for the Lifestyle Group brands (All You, Coastal Living, Cooking Light, Health, Real Simple, Southern Living, Sunset, This Old House, MyRecipes.com, MyHomeIdeas.com).
• Leverage brand assets to implement cross-platform marketing programs from conception through execution for all advertising categories.
• Develop and implement digital, mobile and social tactics to maximize consumer engagement.
• Work with Publishers, Marketing Directors, and Editorial of each brand to maximize sales opportunities targeting women’s lifestyle consumer accounts.
• Lead sponsorship strategy and marketing for multi-brand event sponsorships (events include Big Apple Barbecue Block Party, a NYC-event for 140,000 consumers).
• Partner with the Creative Director to execute content and original creative ideas.
• Attend high-level agency and client meetings to brainstorm and present marketing programs.
• Strengthen existing and develop new strategic partnerships for integrated marketing and promotional program.
• Serves as liaison between TIBS and LSG on Corporate accounts.

Qualifications
• Must be a creative thinker that is organized and possesses strong communication and presentation skills.
• Must have ability to effectively multi-task and work collaboratively with several divisions such as sales, digital, broadcast, marketing, as well as edit.
• Proven record in cross-functional collaboration and brainstorm.
• Equally willing to be both a creative thinker and hands-on executer.
• 8-10 years experience in magazine media or client side marketing.
To apply, please send resumes to randi_weintraub@timeinc.com