Brand Development Senior Manager – MAXIM magazine May 30, 2012
Job Description
Overall Responsibilities:
- Identify and capitalize on sales and marketing opportunities that drive revenue growth and expand market penetration for both print and digital properties.
- Creation of Maxim brand presentations – getting advertisers to understand what Maxim has to offer and bring to the table as a media and marketing company.
- Develop compelling sales category or custom advertiser specific presentations for Maxim’s print and digital business.
- Develop a broad understanding of all the assets Maxim has to bring to customers, so as to leverage these in sales efforts.
- Work with Management to prioritize and identify new business opportunities (categories and accounts) that will drive the greatest return on investment for the sales effort.
- Create and oversee the production of all ad sales materials and collateral, incorporating research data where necessary.
- Work with research team and management to develop subscriber studies, Maxim Fans, etc.
- Create a database of case studies that can be used as future sales tools
- Respond to RFPs when necessary
Qualifications:
- Must be a creative thinker who has a strong understanding of how to translate the long term business objectives of advertisers into solutions.
- A solid skill set of writing, editing, idea creation and organization is essential
- Proficiency in Word, Excel and PowerPoint are required
- Understanding of research is a must.
- 7+ yrs experience
Please send resumes to jobs@maxim.com <mailto:jobs@maxim.com> and include Brand Development Sr. Manager in the subject.
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