Manager, Integrated Marketing- Health & Health.com June 6, 2012

Filed under: Jobs in NYC — sam roloff @ 5:11 pm

HEALTH is a leading health and wellness franchise reaching 15 million consumers every month in print, digital, mobile and social media.

The HEALTH franchise is looking for an Integrated Marketing Manager to respond to print, digital, and integrated RFPs in a variety of consumer categories, manage signature HEALTH marketing programs, and oversee execution of added value opportunities upon post sale.

Specific Job functions:
•Answer print, digital and integrated RFPs in the Food, Retail, Pet, and Entertainment categories.
•Create and manage HEALTH Juice Bar – HEALTH’s monthly client email blast and contest
•Execute added value programs such as sampling and literature distribution, promotional e-blasts, sweepstakes/contests, and advertorials
•Oversee a signature HEALTH marketing program: 2013 Food Awards
•Create category overviews and client-ready presentations for both the print and digital properties that include syndicated and proprietary research (MRI, Audience panel, @Plan and comScore)
•Collaborate with other marketing teams across Time Inc. Lifestyle Group as well as Time Inc. Corporate on cross-property opportunities

The ideal candidates will possess the following skills and experience:
•4-5 years in media marketing and sales development including 2-3 years in digital marketing.
•Understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @plan, comScore, Omniture).
•Strong project management and client-communication skills
•Collaborative approach to partnership with the sales and editorial teams.
•Creative thinker to conceptualize unique platforms on his/her feet.
•Exceptional proposal writing background generating multi-platform, integrated programs.
•Knowledge of various online advertising platforms, creative executions, and ad serving technologies.
•Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors.
•Ability to work collaboratively across multiple sites and brands within Time Inc.
•Candidate must be an enthusiastic creative thinker and problem solver who’s passionate about developing unique approaches to the healthy lifestyle category
To apply, please send resumes to amy_kelleher@timeinc.com


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