Director of Audience Ad Product Solutions July 9, 2012

Filed under: Jobs in NYC — sam roloff @ 10:48 pm

Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. We engage more than 135 million U.S. consumers in print, online and via mobile devices each month. The Time Inc. Network of websites reaches over 45 million unique users each month, putting it among the top 20 largest media companies online.

Time Inc. is looking for an entrepreneurial Director of Audience Ad Product Solutions to envision and bring to life products and solutions that leverage data, content and context to identify audience segments and deliver compelling and effective advertising experiences across web, mobile, tablet and social platforms.

This is a unique, challenging and exciting opportunity for someone with entrepreneurial instincts, media company experience, a deep understanding of the evolving digital advertising landscape, and the ability to translate complex technologies into easily understood marketplace solutions.

Your responsibilities:
• Work closely with the Vice President of Digital Ad Products & Revenue Operations to develop and manage product vision, business objectives and execution strategies for data-enabled audience advertising solutions.
• Work closely with business planning, marketing, sales, and editorial teams to develop marketing requirements, and coordinate with stakeholders across the organization to transform marketing requirements into detailed product requirements.
• Partner with internal stakeholders and technology vendors to execute product development and implementation phases to ensure high quality and on-time releases that balance client, consumer and business needs.
• Collaborate with revenue operations teams to (a) deploy and maintain key technology and platform infrastructure elements required to support data-enabled audience advertising solutions, and (b) develop processes for forecasting, launching, and optimizing data-enabled audience advertising campaigns.
• Lead business development efforts to partner with premium publishers, media networks, and data providers to extend and enhance Time Inc.’s data-enabled audience advertising solutions across web, mobile, tablet, and social.
• Act as internal product evangelist and Time Inc. subject matter expert for data-enabled audience products. Actively collaborate with sales and marketing teams to assist in crafting, pitching and closing business that includes data-enabled audience advertising solutions.
• Coordinate closely with Campaign Analytics and Research teams to develop actionable client insights on a micro level from individual data-enabled audience campaigns, and on a macro level across campaigns, sites, categories, segments and products.

What you bring to the role in your professional toolkit:
• Minimum of 7-10 years of product management experience with data-enabled audience advertising products at a media company, ad technology vendor, digital agency, portal or advertising network.
• Solid business background (MBA a plus), comfort with business planning and analytics, and a solid, intuitive feel for marketing.
• Deep understanding of the advertising technology landscape, and experience interacting with many of the leading players across the “Lumascape”.
• Experience interacting directly with advertising clients, sales and marketing teams, and playing a hands-on role in helping to close business.
• Experience generating strategic partnerships with ad technology and media partners.
• Superior project management skills. Ability to juggle multiple initiatives and keep team members on track, on time and on budget.
• Not afraid to get your hands dirty and do whatever is necessary to get the job done.
• Excellent communication and relationship skills with all levels of leadership and staff; outstanding presentation & speaking skills.
• Superb attention to detail and organizational abilities, ability to troubleshoot and provide guidance and solutions for complex business challenges.
• Strong desire to work in a dynamic and surprisingly entrepreneurial environment.

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,131777BR


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