Director of Mobile and Social Ad Product Solutions July 9, 2012

Filed under: Jobs in NYC — sam roloff @ 10:48 pm

Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. We engage more than 135 million U.S. consumers in print, online and via mobile devices each month. The Time Inc. Network of websites reaches over 45 million unique users each month, putting it among the top 20 largest media companies online.

Time Inc. is looking for an entrepreneurial Director of Mobile and Social Ad Product Solutions to envision and bring to life advertising products and solutions for mobile (smartphone and tablet) and social platforms across all Time Inc. brands.

This is a unique, challenging and exciting opportunity for someone with entrepreneurial instincts, media company experience, a deep understanding of the evolving multi-platform digital advertising landscape, and the ability to translate complex technologies into easily understood marketplace solutions.

Your responsibilities:
• Work closely with the Vice President of Digital Ad Products & Revenue Operations to develop and manage product vision, business objectives and execution strategies for mobile and social ad product solutions.
• Work closely with business planning, marketing, sales, and editorial teams to develop marketing requirements, and coordinate with stakeholders across the organization to transform marketing requirements into detailed product requirements.
• Partner with internal stakeholders and technology vendors to execute product development and implementation phases to ensure high quality and on-time releases that balance client, consumer and business needs.
• Collaborate with revenue operations teams to (a) deploy and maintain key technology and platform infrastructure elements required to support mobile and social ad product solutions, and (b) develop processes for forecasting, launching, and optimizing mobile and social advertising campaigns.
• Lead business development efforts to partner with premium publishers, platforms, media networks, and data providers to extend and enhance Time Inc.’s mobile and social ad product solutions.
• Act as internal product evangelist and Time Inc. subject matter expert for mobile and social ad products. Actively collaborate with sales and marketing teams to assist in crafting, pitching and closing business that includes mobile or social advertising solutions.
• Coordinate closely with Campaign Analytics and Research teams to develop actionable client insights for Time Inc.-powered mobile and social ad product solutions
.

What you bring to the role in your professional toolkit:
• Minimum of 7-10 years of product management experience with mobile and/or social advertising products at a media company, ad technology vendor, digital agency, portal or advertising network.
• Solid business background (MBA a plus), comfort with business planning and analytics, and a solid, intuitive feel for marketing.
• Deep understanding of the advertising technology landscape, and experience interacting with many of the leading players across the mobile and social “Lumascapes”.
• Experience interacting directly with advertising clients, sales and marketing teams, and playing a hands-on role in helping to close business.
• Experience generating strategic partnerships with ad technology and media partners.
• Superior project management skills. Ability to juggle multiple initiatives and keep team members on track, on time and on budget.
• Not afraid to get your hands dirty and do whatever is necessary to get the job done.
• Excellent communication and relationship skills with all levels of leadership and staff; outstanding presentation & speaking skills.
• Superb attention to detail and organizational abilities, ability to troubleshoot and provide guidance and solutions for complex business challenges.
• Strong desire to work in a dynamic and surprisingly entrepreneurial environment.
To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,131778BR


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