Associate Manager, Integrated Marketing – MAXIM Magazine July 10, 2012

Filed under: Jobs in NYC — sam roloff @ 4:28 pm

Overall Responsibilities:
?Create, manage and execute all sales promotions and added-value programs designed to secure business and reinforce the magazine’s and website’s brand image in the advertising community
?Coordinate with sales team, agency and client to develop strategic programs that meet brand objectives
?Fulfill standard requests for proposals (RFP’s); prepare estimates and timelines for client programs being pitched and executed
?Produce and manage all aspects of sold-through event programs including timelines, site selection, contract negotiations, cost analysis/budgets, travel arrangements, etc.
?Involvement in key initiatives beyond day-to-day responsibilities as assigned by the Integrated Marketing Director
?Support the Integrated Marketing team in the development of category specific strategies including competitive landscape/sales opportunities
?Responsible for managing the daily workflow process including the prioritizing of presentations, proposals, program and recap materials
?Work on copy/messaging and with art department to establish look and feel for in-book and online advertorials
?Coordinate and participate in internal brainstorm/strategy meetings
?Write all communication pertaining to the program including proposals, advertorials, online copy and recaps
?Work with digital ad ops/Digital Project Manager to ensure execution of sold through advertiser online programs
?Work directly with PR on all press-related materials
?Travel as necessary

Qualifications:
?Must be a creative thinker who can continuously create new alternatives to enhance existing events and implement new print and digital focused programs
?A solid skill set of writing, editing, idea creation and organization is essential
?Event marketing conceptualization and execution experience
?Proficiency in Word, Excel and PowerPoint are required
?3+ years of marketing/promotions experience

Please send resumes to jobs@maxim.com and include Associate Manager, Integrated Marketing in the subject.


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