The Health Franchise is looking for a Senior Manager, Integrated Marketing to collaborate in planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue HEALTH’s print, digital and mobile properties.

Role & Responsibilities:
• Serve as team lead for Food, Retail, Pet and Entertainment categories including:
o Create all related RFPs and category presentations, key research insights and sales collateral for HEALTH assets
o Execute added value for relevant category clients
o Collaborate with Sales team to grow business and create new integrated franchises for Food, Retail, Pet and Entertainment
oEvaluate marketplace trends and competitor offerings in Food, Retail, Pet and Entertainment categories
• Manage and oversee planning and execution for HEALTH signature events, including but not limited to Wanderlust Yoga & Music Festival and new 2013 programming
o Source event venues, negotiate contracts, logistical event planning, track and report results
o Manage and make recommendations for event budgets
o Manage promotion of event including all print, digital, and social media campaigns
o Manage client sponsorship, integration and activation within pre- and post-media as well as on-site
• This position reports to Director, Integrated Marketing

Qualifications:
• 5-7 years experience in magazine/digital marketing and event planning and execution
• Expertise in event planning/execution
• Experience in marketing the Food, Retail, Pet and Entertainment categories
• In-depth understanding of print and digital-based marketing & sales development
• Understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @Plan)
• Copywriting and art direction for promotions inbook and online
• Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives

To apply, please send resumes to randi_weintraub@timeinc.com