Analytics

Includes site, social and newsletter metrics

— Develop and maintain an internal reporting system for all metrics

— Distribute a weekly internal traffic report, as well as a monthly overview

— Competitive analysis for external websites

— Comparative analysis for internal historical metrics

— Comparative analysis for editorial content and cover stories

— Development of marketing research and sales strategy

Inventory Management & Ad Operations

— Liaison with OAO

— From the point of sale, responsible for collection, testing and implementation of all advertising campaigns and liaison with client/agency for all implementation

— Paid traffic implementation to deliver campaigns in full (with help of Sales Coordinator)

— Prepares weekly delivery reports for advertising campaigns

— Oversees and directs media planning (with help of Sales Coordinator)

— Development and implementation of new advertising units (plus strategy)

Audience Development

— Liaison with OAO

— Paid traffic strategy to gain the most audience, through all paid media channels, including social

— Coordination with editorial to optimize paid media

— Aids in the development and implementation of social media strategy, and reports directly to the President on metrics

— Aids in the development and implementation of SEO strategy

— Aids in the development and implementation of newsletter strategy

Please send resumes to: m.bedford@mediabendcapital.com