Freelance Associate Director, Production & Activation- People en Espanol December 13, 2012

Filed under: Jobs in NYC — sam roloff @ 10:26 pm

The Associate Director, Production & Activation will handle the planning and implementation of all logistics supporting the sponsor needs during the day to day experience throughout Festival. This role will work closely with the Associate Director, Live Events and the Associate Director of Promotions. He/she will also develop sales for vendor level sponsorship programs and ensure that we exceed client expectations in all aspects of the Festival experience.

The successful candidate will have a minimum of 3 years experience, preferably in live events, account management, or in another media related capacity. He/she will have a passion for entertainment and for the People en Espanol brand. This individual should have excellent communication, be highly organized and customer focused.

Responsibilities:
Sales and Business Development
• Seek out and target new clients and sales opportunities, initiate action plan to approach and secure new business for both existing and new live events.
• In partnership with the Sponsorship Associate Director and Brand Director, develop go-to-market strategies, including prospect lists and pricing, strategic brand and marketing initiatives, research analysis and other helpful tools in maximizing sales..
• Develop strategic opportunities for Integrated platforms including In book, online, retail and onsite sponsorship, including key metrics and ROI with relevant sponsor marketing efforts and cross-promotional and brand extension opportunities.
• Assist in developing and pitching People en Español General Presentation (Generic Deck)
Sponsor Marketing and Servicing
• Manage the delivery of Sponsor account benefits, programs and strategies once the sell is complete. This will include:
? Leading and assisting in weekly/bi-weekly calls with sponsors; prepare agenda, track open items
? Liaise on all sponsor promotions tied to the Music Festival
? Develop and oversee all sponsor deliverable documents and timelines
? Managing fulfillment of all sponsor benefits during pre-planning and on-site (e.g., advertising/promotion, tickets, signage/collateral, on-site display) against sponsor contracts
? Coordinate with internal departments related to sponsorship activation and program development; including the fulfillment of Sponsor legal requirements such as execution of deal memos and contracts and adherence to legal standards and policies.

Please send resumes to randi_weintraub@timeinc.com


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