Associate Director, Integrated Marketing for Good Housekeeping January 18, 2013
Good Housekeeping seeks an Associate Integrated Marketing Director candidate who will be responsible for the strategy, development and execution of integrated marketing and added-value programs across multiple categories, and who will help articulate Good Housekeeping’s multi-platform offerings to the media community through brand positioning and sales support.
- Works closely with sales staff to brainstorm and develop integrated marketing programs utilizing various brand assets (print, online, social, research, etc.)
- Executes and manages integrated and added-value programs, including custom advertiser programs
- Develops sales presentations and collateral to help promote and support Good Housekeeping’s brand story to the advertising community
- Researches and develops strategic marketing alliances to help drive sales and revenue, as well as new added-value opportunities and programs
- Attends sales calls to pitch integrated marketing solutions and/or promotional programs/ideas; educates sales staff on new and emerging partnerships and platforms
Required Skills
The ideal candidate will be a smart, strategic, flexible, creative thinker who is willing to roll up his/her sleeves, open to learning and ready to have some fun. S/he must be:
- Resourceful, proactive, detail-oriented, organized and able to thrive in a fast-paced environment
- Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms
- An exemplary communicator, both written and verbal
- Willing to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects and giving direction to a team, where appropriate
- 6-8 years integrated marketing experience; experience or knowledge of “big brand” media a plus
- Proficient in PowerPoint, Word and Excel; InDesign and CustomShow skills a plus
- Bachelor’s degree required
Leave a Reply
You must be logged in to post a comment.