Marketing Manager – Playboy Magazine January 23, 2013
Responsibilities:
- Develop, write, and execute integrated marketing programs for advertisers across the brand’s print, digital, social media, mobile, tablet and experiential platforms
- Fulfill daily requests for proposals (RFPs) to meet client objectives
- Coordinate creative brainstorms with internal teams (including sales, digital, social, and editorial departments) to concept marketing solutions and added-value opportunities for advertisers
- Manage and execute sold programs including: communication between sales reps, agencies and clients; creating and managing program outlines, timelines, and budgets; working with creative teams to design custom assets; routing of custom elements for client approval
- Work closely with digital and social media project managers to ensure on-time execution of all custom digital marketing programs
- Collaborate with internal art department to concept, create copy for, and design high-impact print advertorial units
- Sweepstakes management and fulfillment
- Create recaps decks for all custom programs executed
- Support the integrated sales team with all marketing related requests
- Manage weekly status updates for all pitched and sold programs/sales materials
- Routinely update marketing calendar with pitched and sold programs
- Assist with event preparation and on-site execution as needed
Qualifications:
- Strong project management and leadership skills
- Service-oriented, creative thinker who can pro-actively generate ideas to drive sales
- Exceptional proposal writing, grammatical, time management, multi-tasking and communication skills
- Extremely organized, detail-oriented and efficient
- Ability to work in a fast-paced, timeline driven environment
- Proficient in Microsoft Power Point, Word, Excel and Microsoft Office
- 3-4+ years of integrated marketing experience
- Publishing background with strong digital and social media experience is preferred
Email resumes to: myresumenyc@amilink.com
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