POPSUGAR is looking for a superstar storyteller for the Integrated

Marketing team. At the core of this role is the need for a big thinker,

someone that understands sales strategy and how to create, pitch and sell

big concepts. This role will work directly with the Director of Sales

Development to drive the story of the brand to the advertising community

as well as work closely with edit and consumer marketing to ensure

alignment. Core functions will include: work on all editorial sponsorship

ideas, trade and product marketing efforts, as well as assist in sales

strategy and tentpole creation. The day to day will be working closely

with marketing, sales, edit, and operations, to determine needs and

strategize accordingly. This person must be able to work in a fast paced

environment, multi-task and not be afraid to roll up their sleeves.

Knowledge of POPSUGAR audience a big plus. Reports to Director of Sales

Strategy.

Responsibilities:

* Work with editorial, sales, art and project management teams to

conceive, package and present integrated digital marketing solutions for

advertisers

* Work closely with Consumer Marketing and Operations to create sales

packages, tent pole events and materials

* Work with Sales Development Director on PopSugar’s b2b presence

(includes advertising, events, and strategy)

* Assist in trade marketing event strategy and execution with Events

Director

* Concept and develop trade and sponsorship opportunities

* Research and develop new promotional partnerships, strategic alliances

and marketing programs

* Create big idea programs and work with creative services managers on

smaller RFP- based requests

* Present programs to clients during calls with management and sales staff

* Assist in development and production of all sales materials, including

special advertising sections, sell sheets, collateral, premiums etc.

* Leverage the use of marketing analytics to provide insights and make

recommendations to improve marketing ROI recommendations and overall

strategies

Requirements:

* Minimum 5+ years experience – integrated (print and digital) or digital

experience required

* Familiarity with the female Gen Y market

* Ability to multi-task within a fast-paced, high-volume environment

* Strong presentation and writing skills a must

* Experience identifying and executing successful large-scale partnerships

* Strong organizational skills, attention to detail and ability to handle

multiple tasks and meet deadlines

* Some travel involved

* SF based preferred, will consider LA or NY

Email resumes to: mbenetos@sugarinc.com