Marketing Associate – Cooking Light and MyRecipes February 15, 2013

Filed under: Jobs in NYC — sam roloff @ 8:50 pm

Role Description: As part of the Cooking Light and MyRecipes marketing team, the marketing associate will play an essential role across all disciplines of the department. As a result, the marketing associate will build a solid foundation for branding, integrated and digital marketing, brand insights and program execution which will serve as a roadmap for career development.

Primary Responsibilities:

· Digital Marketing:
o Support the digital specialists in responding to basic digital proposals and developing post-program recap reports

· Brand Insights:
o Update PPT sales materials (e.g. monthly digital sell sheets, category modules, media kit sheets etc.)

o Run basic data on the Well (advertising, print and digital syndicated research) and submit requests to corporate team when needed

o Create and format Excel spreadsheets

· Integrated Marketing Program Management:
o Primary contact for monthly marketing program execution (print, digital and email)
o Participate in events and other program execution as needed

· Administration
o Support Associate Publisher with basic administrative items and projects
o Manage sales and marketing incentive program
o Deploy monthly eblast to client list touting brand accomplishments

Qualifications:

· Bachelor’s degree required, minimum of 2 years administrative or marketing experience, preferably in magazines, media planning or promotions
· Strong digital and social media knowledge required
· The associate must be a team player, self-starter who is also extremely innovative, creative, professional and resourceful
· Ideal candidate must be highly proactive, detail and solution-oriented
· Must be proficient in PowerPoint, Word and Excel

Please send resumes to: Analisa_cortez@timeinc.com


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