Digital Associate Account Manager, Sales Planner-CookingLight, MyRecipes February 23, 2013

Filed under: Jobs in NYC — sam roloff @ 2:05 am

CookingLight.com and MyRecipes.com are looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. The Digital Associate Account Manager & Sales Planner will develop and manage creative, production and sales support for online advertising efforts. We are looking for a strategic thinker who can work collaboratively as a team player along with the sales and marketing teams. This individual should be highly detail oriented, can thrive in a deadline-driven environment and has a strong understanding of the digital space, online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.
The Digital Associate Account Manager & Sales Planner will be tasked with these primary responsibilities:
• Prepare mid-campaign/post-campaign analysis reports and detailed digital pricing proposals/media plans for RFP’s
• Have familiarity with contract management systems
• Be an expert on all areas of the sites and be able to make recommendations on placements based on key categories and clients
• Verify inventory availability, lead times, rates and all other pitch elements throughout the sales proposal process
• Work closely with Ad Operations to create, launch and successfully manage campaigns
• Manage and optimize all sold deals to ensure client delivery
• Coordinate delivery reports including screenshots
• Be the day to day contact for advertiser inquiries & requests
• Have a firm understanding of the online trafficking process including DART
• Become digital evangelist for CookingLight.com and MyRecipes.com
Specific Attributes:
• 1-2 years online account management and/or sales planning experience
• Must have excellent written, communication and interpersonal skills, and be an enthusiastic team player in order to successfully coordinate sales efforts across multiple divisions including Sales, Ad Operations & Finance, Digital Marketing, and Client Services
• Must possess a working knowledge of online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings and @Plan, Omniture)
• Quantitative skills for analysis and tracking of this data also required
• Comprehensive knowledge of various online advertising platforms and creative executions, and with current online ad serving technologies and creative executions
• Strong time management and organizational skills
• Show strong initiative and willingness to go above and beyond
• Must be proficient in PowerPoint, Word and Excel
• 4 year college degree or equivalent experience
• Experience with Mediavisor, Atlas a plus

Send resumes to: Randi_weintraub@timeinc.com


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