Digital Associate Account Manager, Sales Planner-CookingLight, MyRecipes February 23, 2013
CookingLight.com and MyRecipes.com are looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. The Digital Associate Account Manager & Sales Planner will develop and manage creative, production and sales support for online advertising efforts. We are looking for a strategic thinker who can work collaboratively as a team player along with the sales and marketing teams. This individual should be highly detail oriented, can thrive in a deadline-driven environment and has a strong understanding of the digital space, online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.
The Digital Associate Account Manager & Sales Planner will be tasked with these primary responsibilities:
• Prepare mid-campaign/post-campaign analysis reports and detailed digital pricing proposals/media plans for RFP’s
• Have familiarity with contract management systems
• Be an expert on all areas of the sites and be able to make recommendations on placements based on key categories and clients
• Verify inventory availability, lead times, rates and all other pitch elements throughout the sales proposal process
• Work closely with Ad Operations to create, launch and successfully manage campaigns
• Manage and optimize all sold deals to ensure client delivery
• Coordinate delivery reports including screenshots
• Be the day to day contact for advertiser inquiries & requests
• Have a firm understanding of the online trafficking process including DART
• Become digital evangelist for CookingLight.com and MyRecipes.com
Specific Attributes:
• 1-2 years online account management and/or sales planning experience
• Must have excellent written, communication and interpersonal skills, and be an enthusiastic team player in order to successfully coordinate sales efforts across multiple divisions including Sales, Ad Operations & Finance, Digital Marketing, and Client Services
• Must possess a working knowledge of online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings and @Plan, Omniture)
• Quantitative skills for analysis and tracking of this data also required
• Comprehensive knowledge of various online advertising platforms and creative executions, and with current online ad serving technologies and creative executions
• Strong time management and organizational skills
• Show strong initiative and willingness to go above and beyond
• Must be proficient in PowerPoint, Word and Excel
• 4 year college degree or equivalent experience
• Experience with Mediavisor, Atlas a plus
Send resumes to: Randi_weintraub@timeinc.com
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