Integrated Marketing Manager – POPSUGAR (NYC/LA/SF) April 2, 2013
POPSUGAR is looking for a superstar to join the Integrated Marketing team as a new Integrated Marketing Manager. This role will work closely with the VP and Director of Integrated Marketing to lead all ideation for RFP based requests. Ideal candidate will be a big thinker and strategist. Integrated Marketing experience at a Publisher a big PLUS. The day to day will be working closely with sales and edit to determine strategy for responses. This person must be able to work in a fast paced environment, multi-task and not be afraid to roll up their sleeves. Knowledge of POPSUGAR audience and brand a must.
Responsibilities:
Act as main POC for all ideation, work closely with fellow team of Integrated Marketing managers
Lead the development of the sales categories from a sales, branded entertainment, tentpole and trade perspective
Work closely with edit to develop innovative solutions for advertisers, to include video, branded entertainment, events, and promotions
Drive with sales, strategy and concepts for reactive and proactive pitches
Co-create and oversee planning and execution of all signature programs
Research and develop new promotional partnerships, strategic alliances, and marketing programs
Present programs to clients during sales calls with management and sales staff
Requirements:
Minimum 5-7 years experience
Digital and/or Publishing experience preferred
Create innovative 360 digital and offline programs, start to finish
Must understand how to respond to RFPs and develop big ideas that incorporate branded entertainment elements as well as events
Multi-task oriented
Previous management experience a plus
Some travel
Based in NYC, SF or LA will be considered
Internal Position ID# 953
TO APPLY, VISIT: http://corp.popsugar.com/Integrated-Marketing-Manager-27270271
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