Associate Business Insights Manager – Real Simple April 26, 2013

Filed under: Jobs in NYC — sam roloff @ 3:02 pm

This position reports to the Associate Director, Business Insights and will be a key member of the marketing team. Candidate will help manage research, competitive information, and sales collateral across all platforms of the Real Simple brand. The ideal candidate will have a basic understanding of syndicated and custom research (including digital analytics), a passion for numbers and storytelling, and is a detail-oriented multi-tasker who thrives in a fast-paced environment.

Responsibilities:
• Respond to research requests from the sales team for RFP’s
• Develop and regularly update sales materials, including sell sheets and media kit sheets, for the sales team
• Analyze and package standard print and digital analytics and deliver key insights for the sales team which includes, but is not limited to: MRI, AdMeasure, comScore, Nielsen, MediaRadar, PIB, Omniture
• Work with the Associate Director to develop strategic marketing solutions on key accounts
• Partner with the Integrated Marketing team to provide key insights for advertiser requests for proposals
• Monitor the marketplace for advertising and category trends relevant to the brand and advertisers, and update the sales team on a weekly basis
• Maintain monthly share of market reports

Qualifications:
• Bachelor’s degree and a minimum of 1-2 years of marketing or sales experience, preferably in media/advertising, required
• Basic knowledge of MRI, Nielsen@Plan, and comScore preferred
• Must be resourceful, proactive, detail-oriented, and able to juggle a range of assignments with a high degree of autonomy • Able to work with tight timelines
• Strong written, verbal and organizational skills
• Strong excel and PowerPoint skills

Send resumes to:  randi_weintraub@timeinc.com


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