The Senior Manager will develop sales, marketing and promotional strategies for PEOPLE StyleWatch and PEOPLEStyleWatch.com – collaborating with both the print and online sales teams for the Fashion and Retail categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and strong program execution.

Primary Responsibilities:

• “Big Idea” generation: Conceptualize and develop both advertiser-specific and brand marketing proposals, such as in-book programs/advertorials, online/digital campaigns and customized events

• Category development: Work with Associate Publisher of Marketing on development of category-specific strategies including competitive landscape/sales opportunities

• Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Program management: Manage social media program and major category initiatives

• Industry relationships: Work with vendors, production companies, studios, networks, labels and other partners on brand and advertiser initiatives

• Entertainment: Work with major award show organizations (i.e. GRAMMY/SAG), film festival sponsorships, music and film events

• Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities

• Program execution: Manage project budgets, timelines and executional elements and generate post-sale recaps/case studies

Qualifications:
• Bachelor’s degree required, minimum 8-9 years marketing experience, preferably in media/advertising
• Knowledge of the Fashion/Retail categories and relationships preferred
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Ideal candidate must be highly proactive and solution-oriented

Please send resume to:

randi_weintraub@timeinc.com