Associate Marketing Manager – Women’s Health July 11, 2013

Filed under: Jobs in NYC — sam roloff @ 7:50 pm

Job Description

Rodale is seeking an Associate Marketing Manager to work in our New York-based Marketing Department for Women’s Health. The overall goal of the Associate Marketing Manager position is to write merchandising proposals and manage program executions that will help attract, maintain and increase both print and digital advertising business across a variety of categories.

Responsibilities include:

  • Write integrated merchandising proposals, marketing presentations and sales materials for category specific clients
  • Participate in brainstorming sessions with sales and account management teams to answer RFPs
  • Act as partner with sales reps to develop sales strategy and drive category growth
  • Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
  • Collaborate with team on signature events, managing the execution of specific advertiser integrations for each program
  • Work within established budget guidelines and manage costs for all projects
  • Manage production schedules for projects and produce excellent work within a deadline-oriented department
  • Prepare program summaries upon completion of executed activities
  • Act as legal liaison as it pertains to sweepstakes rules and internal questions

Qualifications:

  • College degree (required)
  • 2 years minimum integrated industry or related experience
  • Positive attitude, solid work ethic, tenacious follow through
  • Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
  • High energy with strong written and verbal communication skills
  • Polished presentation skills
  • Awareness of current culture as it relates to the brands and relevant promotional opportunities
  • Ability to work independently and within a team setting
  • Excellent working knowledge of Excel, Word and PowerPoint and the Internet

 

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours.

Discover this opportunity and more at www.rodaleinc.com

 

About Rodale Inc. Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

To apply, visit:

https://rodaleinc-openhire.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=265&source=ONLINE&JobOwner=992548&company_id=16663&version=1&byBusinessUnit=NULL&bycountry=0&bystate=0&byRegion=&bylocation=&keywords=&byCat=&proximityCountry=&postalCode=&radiusDistance=&isKilometers=&tosearch=yes

 


Leave a Reply

You must be logged in to post a comment.