Digital Marketing Manager – InStyle.com July 18, 2013

Filed under: Jobs in NYC — sam roloff @ 1:48 am
Drive ad sales revenue through development of digital marketing programs that support advertiser objectives and enhance audience value across InStyle.com.

Key Responsibilities:
• Conceptualize custom digital marketing programs for the beauty, European fashion, jewelry, automotive, travel and consumer electronics categories
• Communicate marketing concepts and programs by writing proposals, presentations and one sheets
• Create mockups for proposals
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Implement solutions post-sale in conjunction with production team
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Attend and represent team at internal and external meetings

Specific Attributes:
• At least 3 years of successful digital marketing and sales/support experience
• Experience working with print sales/marketing teams to create effective integrated programs
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior executives
• Highly detail-oriented
• Flexible and able to adapt to change within an evolving environment
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills

Send resumes to: Randi_Weintraub@TimeInc.com


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