Senior Manager, Digital Marketing – EW July 31, 2013

Filed under: Jobs in NYC — sam roloff @ 9:21 pm
Reaching over 10mm uniques, EW Digital has quickly become one of the premier entertainment destinations for consumers and advertisers. Representing a diverse portfolio of products including EW.com, EW on Tablet, EW mobile, iPhone/iPad Applications and social media platforms, the EW Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across EW. Lead in pre and post-sale management of custom solutions. Reports into the Director of Digital Marketing at EW.

Key Responsibilities:
• Lead pre and post-sale management of custom advertiser solutions within assigned categories
• Serve as primary liaison with EW Editorial for pre-sale approvals on custom solutions
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc titles to develop integrated, cross-brand concepts
• Implement solutions post-sale with 3rd party vendors and Ad Operations
• Develop and maintain marketing collateral and research for key new products, categories and site specials
• Proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies as needed

Specific Attributes:
• At least 5-7years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills
• Strong presentation skills
• Well-versed in mobile/app and social platforms
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Mobile and Integrated marketing experience a plus

All qualified candidates should send their resumes to, randi_weintraub@timeinc.com.

 


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