| This position reports to the Research Director and will be a key member of the marketing team. Candidate will help manage research, competitive information, and sales collateral across all platforms of the Southern Living and Coastal Living brands. The ideal candidate will have an understanding of syndicated and custom research (including digital analytics), a passion for numbers and storytelling, and is a detail-oriented multi-tasker who thrives in a fast-paced environment.
Responsibilities:
• Respond to research requests from the sales team for RFP’s
• Develop and regularly update sales materials, including sell sheets and media kit sheets, for the sales team
• Analyze and package standard print and digital analytics and deliver key insights for the sales team which includes, but is not limited to: MRI, AdMeasure, comScore, Nielsen, MediaRadar, PIB, Omniture
• Work with the Director to develop strategic marketing solutions on key accounts
• Partner with the Integrated Marketing team to provide key insights for advertiser requests for proposals
• Monitor the marketplace for advertising and category trends relevant to the brand and advertisers
Qualifications:
• Bachelor’s degree and a minimum of 1-2 years of marketing or sales experience, preferably in media/advertising, required
• Basic knowledge of MRI, Nielsen@Plan, and comScore preferred
• Must be resourceful, proactive, detail-oriented, and able to juggle a range of assignments with a high degree of autonomy
• Able to work with tight timelines
• Strong written, verbal and organizational skills
• Strong excel and PowerPoint skills |
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