Role:

This position reports to Sr. Marketing Manager and requires someone who is comfortable working in a fast–paced environment, enthusiastic about the Latin market, and ready to conceive, communicate and execute compelling and effective marketing ideas for our advertising partners — all through the power of the LATINA brand. 

Primary Responsibilities:

• Ideation: writing & presentation of RFPs for all LMV properties (Latina Magazine, Latina.com, Latina Extra App and theLatinKitchen.com);  with heavy emphasis on the LMV digital properties project management.
• Collaboration: Work with sales and marketing counterparts to ideate, develop and implement integrated media strategy including executing solid media programs across print, digital, mobile, social, and event platforms.
• Development: Develop integrated marketing proposals for new business cross a variety of selling categories. Includes collaborative and individual ideation. Strong marketing/proposal writing and layout are a MUST.
• Execution: Project manages sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage to budgets.

Requirements:

• Must have minimum 2 to 3 yrs experience in integrated media marketing.
• Must have very strong knowledge of digital: from web advertising units/capabilities to implementation of digital marketing concepts as well as knowledge and comfort with all social media platforms, apps, and tablet platforms for media/publishing.
• Creative thinker, problem solver
• Good writing skills with the ability to successfully weave one concept/theme through several integrated platforms

Email resumes to:

“DelSecolo, Lori” <lori.delsecolo@latina.com>