PGOA Media Associate Integrated Marketing Manager August 15, 2013

Filed under: Jobs in NYC — sam roloff @ 5:52 pm

Overall scope of position:

Under the direction of the Integrated Marketing Director, coordinate and manage Marketing Department projects, blogger programs and digital campaigns. Manage select projects start to finish. Manage event execution.

Primary responsibilities:

Coordinating, conceptualizing and executing projects in part or entirely, as assigned by Marketing project managers

  • Help ideate and manage all aspects of assigned projects, meeting deadlines and matching project criteria
  • Research and traffic aspects and elements of projects, internally and externally (to clients, partners and suppliers)
  • Track program progress and prepare final reports for internal use and for clients

Coordinate the successful execution of digital programs and campaigns

  • Insure that all elements of sold digital programs are executed successfully, on time and on budget
  • Coordinate with involved internal & external departments including Development, Ad Ops, Editorial, Print Production, Sales and Marketing. Coordinate with clients and outside suppliers as needed.

Coordinate blogger programs. Manage bloggers and blogger communication

  • With other marketing department members, originate blogger program ideas and help execute proposals and presentations
  • Insure that all elements of blogger programs are executed successfully, on time and on budget

Sales planning

  • Create strategic media plans across multiple platforms, develop internal IOs for clients and ad ops, create spreadsheets and complete client RFPs

Manage event execution

  • Originate and execute client events including vendor selection, creative support materials, schedule and budget management

Work with sales staff/ad ops to track pacing and performance

Update research reports (comScore) and sales materials monthly

Essential skills

  • Ability to take direction and apply original thinking toward successful execution of assigned work
  • Good writing and communication skills
  • Strong organizational skills with flawless attention to detail
  • Facility understanding and applying standard research tools (comScore, MRI, Google Analytics, etc.)
  • Facility with standard department software: Word/Pages, PowerPoint/Keynote, Excel, Acrobat

1-2 years magazine marketing, media, ad agency, digital agency or public relations experience.

 

Reports to the Integrated Marketing Director.

 

Please email resume to marketingjobs@pgoamedia.com


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