PGOA Media Associate Integrated Marketing Manager August 15, 2013
Overall scope of position:
Under the direction of the Integrated Marketing Director, coordinate and manage Marketing Department projects, blogger programs and digital campaigns. Manage select projects start to finish. Manage event execution.
Primary responsibilities:
Coordinating, conceptualizing and executing projects in part or entirely, as assigned by Marketing project managers
- Help ideate and manage all aspects of assigned projects, meeting deadlines and matching project criteria
- Research and traffic aspects and elements of projects, internally and externally (to clients, partners and suppliers)
- Track program progress and prepare final reports for internal use and for clients
Coordinate the successful execution of digital programs and campaigns
- Insure that all elements of sold digital programs are executed successfully, on time and on budget
- Coordinate with involved internal & external departments including Development, Ad Ops, Editorial, Print Production, Sales and Marketing. Coordinate with clients and outside suppliers as needed.
Coordinate blogger programs. Manage bloggers and blogger communication
- With other marketing department members, originate blogger program ideas and help execute proposals and presentations
- Insure that all elements of blogger programs are executed successfully, on time and on budget
Sales planning
- Create strategic media plans across multiple platforms, develop internal IOs for clients and ad ops, create spreadsheets and complete client RFPs
Manage event execution
- Originate and execute client events including vendor selection, creative support materials, schedule and budget management
Work with sales staff/ad ops to track pacing and performance
Update research reports (comScore) and sales materials monthly
Essential skills
- Ability to take direction and apply original thinking toward successful execution of assigned work
- Good writing and communication skills
- Strong organizational skills with flawless attention to detail
- Facility understanding and applying standard research tools (comScore, MRI, Google Analytics, etc.)
- Facility with standard department software: Word/Pages, PowerPoint/Keynote, Excel, Acrobat
1-2 years magazine marketing, media, ad agency, digital agency or public relations experience.
Reports to the Integrated Marketing Director.
Please email resume to marketingjobs@pgoamedia.com
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