Integrated Marketing Associate- People August 20, 2013

Filed under: Jobs in NYC — sam roloff @ 1:45 pm
The Integrated Marketing Associate plays an integral role in developing the sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE and PEOPLE.com, The Associate will collaborate with both print and digital sales on the Beauty category. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution.

Primary Responsibilities:
• Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships

• Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Program Management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

• Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

Qualifications:
• Bachelor’s degree required, minimum 3 years publishing experience, preferably in magazines, media planning or promotions.
• Team player, self-starter who is also extremely innovative, creative, professional and resourceful.
• Ideal candidate must be highly proactive, detail and solution-oriented.
• Must have experience in proposal writing

Please send all resumes to, randi_weintraub@timeinc.com.


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