Responsibilities:
• Responsible for all print and digital sales and marketing materials, including category, account and brand presentations as needed
• Work closely with R&I department to craft/fine tune the Real Simple brand story based on syndicated and proprietary research findings
• Analyze and release MRI, comScore, Nielsen @Plan, and AdMeasure data when released to sales and marketing teams in a concise manner along with talking points, sales materials and advertiser results
• Respond to research requests from the sales and marketing teams for RFP’s and presentations, including syndicated runs and marketplace & industry information
• Primary brand contact for “Solution Seekers” reader panel team while working in conjunction with R&I, directing panel research efforts, constructing surveys, and packaging results for sales team
• Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team
• Work closely with Integrated Marketing and the VP, Marketing on the development of any needed sales collateral and brand positioning tools including, but not limited to proprietary research and packaging, media kit sheets, sell sheets, competitive overview, etc.
• Brainstorm with the Integrated Marketing team on custom marketing solutions and develop supporting research/industry insights to strengthen the idea
• Oversee Associate Manager of Brand Insights

Qualifications:

o Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment

o Exceptional writing skills along with strong creative marketing and storytelling skills.

o 7+ years of related media marketing experience, including presentation development, research and brand strategy.
o Possess working knowledge of research tools (MRI, Ad Measure, MMR, ABC, PIB, @plan, comScore, etc.).

o Strong knowledge of the magazine, marketing and media business.

o Computer skills including PowerPoint, Word and Excel. Keynote a plus.