Integrated Marketing Freelancer – ESSENCE September 5, 2013

Filed under: Jobs in NYC — sam roloff @ 12:36 am

ESSENCE is looking for a mid-to-senior level integrated marketing freelancer who can work at our offices a minimum of 4 days a week.

Responsibilities include:
• Conceptualize and write integrated marketing proposals based on advertiser objectives across a variety of categories (e.g. retail, fashion, tech, auto, finance, entertainment, etc.)
• Brainstorm with the Integrated Marketing team on custom marketing solutions and develop supporting research/industry insights to strengthen the idea
• Analyze data and develop brand-specific marketing strategies, presentations, collateral and materials by strategically and creatively turning facts and statistics into compelling brand stories
• Work closely with sales team to create strategies for winning accounts
• Execute integrated marketing programs including advertorials, sweepstakes, contests, gift-with-purchase, sampling, online integration, events, etc.
• Work closely with digital team to conceptualize and integrate digital platforms into marketing proposals
• Provide sponsor management support for signature ESSENCE events
• Explore partnerships based on specific categories
• Update sales and marketing materials including category presentations, sell sheets, sales decks, media kit

Qualifications:
In addition, candidate must be well versed in Microsoft Outlook, PowerPoint, Word and Excel, and have strong copywriting, storytelling and proofreading skills. Ideal candidate must have a balance of strategic and creative ability, be a team player, and thrive working in a fast-paced, ever-changing environment and can juggle multiple projects with ease. Ideal candidate has a minimum of 5 years of marketing experience.

Send resumes to:

randi_weintraub@timeinc.com


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