Freelance Associate Integrated Marketing Manager – ESSENCE September 5, 2013

Filed under: Jobs in NYC — sam roloff @ 12:37 am

The freelance associate integrated marketing manager will develop sales, marketing and promotional materials for ESSENCE including multiplatform proposals that incorporates print, digital, social/mobile, tablet, retail and event extensions. Additionally, this role will project manage key advertiser program executions including events and contest/sweepstakes fulfillment.

RESPONSIBILITIES:
– Conceptualize and write integrated marketing proposals for category specific clients
– Participate in brainstorm sessions with sales and marketing in response to RFP’s
– Spearhead the execution of all aspects of advertiser programs (e.g. sweepstakes/contests, events, sponsorships, mailing, samplings, advertorials)
– Collaborate with team on signature and custom events, managing the execution of advertiser integrations
– Manage in-book promotional pages and brand promotion pieces (i.e. mailers, issue e-blasts)

QUALIFICATIONS:
– Minimum 3-4 years marketing/advertising experience required, preferably in media/advertising.
– Candidate must have strong balance of strategic and creative skills and experience in developing compelling integrated marketing programs
– Strong interpersonal and client skills
– Detailed oriented with ability to manage multiple projects and priorities in a fast- paced, high-volume work environment
– Strong written and verbal communication skills
– Team player with strong work ethic
– Must be proficient in Microsoft Outlook, Word, Excel, and PowerPoint.

Send resumes to: randi_weintraub@timeinc.com


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