Beauty Integrated Marketing at Harper’s BAZAAR September 5, 2013
Harper’s BAZAAR seeks a Beauty Senior Integrated Marketing Manager or Associate Director who will be responsible for the strategy, development and activation of integrated marketing and added-value programs for the beauty category for both BAZAAR and ShopBAZAAR, the magazine’s e-commerce platform. The Integrated Marketing Manager will collaborate with both the print and online sales teams to create promotions and programs spanning all platforms–including but not limited to: custom creative concepts, in-book promotions, events, digital integrations, social media extensions, and more.
The successful Integrated Merchandising candidate will:
- Strategize, create, and write integrated marketing proposals for prestige and mass beauty accounts
- Conceptualize and develop advertiser-specific marketing platforms, such as in-book programs/advertorials, online/digital campaigns and customized events
- Communicate marketing concepts and programs by writing proposals, presentations and one sheets
- Work directly with clients to execute integrated marketing programs including: advertorials, digital programs, sweepstakes, sampling, events, and more
- Manage day to day requests from sales staff
- Attend sales calls with sales staff to present programs
- Manage project budgets and timelines
- Oversee development of recaps/case studies post sale
- Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the beauty category
- Participate in the development of BAZAAR platform programs for the beauty category
- Work with other Hearst titles to develop integrated, cross-brand concepts
Required Skills
- Minimum 5-7 years marketing experience
- Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills required
- An understanding of the editorial product and beauty industry are also highly recommended for this position
- Highly pro-active and solution-oriented, a team player and self-starter
- Ability to work in a fast paced environment and handle multiple projects
- Strong presentation skills (verbal, written)
- Proficiency with Microsoft Word, Excel and Powerpoint. Knowledge of InDesign a plus
Please upload your resume to our career site by clicking the following link:
https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=213609&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2
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