Senior Manager, Integrated Marketing – ESSENCE October 15, 2013

Filed under: Jobs in NYC — sam roloff @ 8:21 pm

ESSENCE magazine is looking for a Senior Integrated Marketing Manager for the Beauty category, reporting in to the Senior Director of Marketing. Ideal candidate must have a balance of strategic and creative ability, is a team player, and thrives working in a fast-paced environment and can juggle multiple projects with ease.

Responsibilities include:
• Conceptualize and develop multiplatform proposals that include print, digital, events, mobile/social and more based on client objective
• Execute integrated marketing programs including advertorials, sweepstakes, contests, online integration, events, etc. includes managing budgets, overall execution, timelines and generating post-program recaps
• Provide sponsor management support for signature ESSENCE events
• Knowledge of standard media research such as MRI
• Explore partnership opportunities for beauty category
• Accompany sales team on clients calls to present marketing platforms

Qualifications:
In addition, candidate must be well versed in Microsoft Outlook, PowerPoint, Word and Excel, and have strong copywriting, storytelling and proofreading skills. Ideal candidate has a minimum of 5+ years of marketing experience.
All resumes should be sent to, randi_weintraub@timeinc.com.


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