Senior Manager, Integrated Marketing – Real Simple October 17, 2013

Filed under: Jobs in NYC — sam roloff @ 7:30 pm

With an eye on client goals and objectives, you will conceive and develop creative marketing solutions focusing on digital but that leverages the full Real Simple portfolio of print, digital, mobile, social media, tablet and experiential (signature and consumer events) as well as third-party partnerships.

• Generate “big ideas,” targeted concepts and smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, editorial, digital, research, custom content, corporate, events, outside vendors, and, where appropriate, colleagues from other Time Inc. titles and brands (i.e. Cooking Light, In Style, Health and more)
• Manage digital accounts and create relevant marketing programs
• Oversee the workload of 2 manager level digitally focused marketers
• Develop and write compelling, strategic proposals for a broad array of advertisers that effectively communicate program concepts, benefits and requirements
• Create smart added-value programs that provide advertisers impact, engagement, awareness and return on objective – programs may include custom print, online, event and/or research components
• Attend client sales calls to present marketing and added-value programs as needed
• Execute programs upon activation, ensuring proper representation of client and REAL SIMPLE brands
• Create and manage detailed timelines, budgets, ensure legal compliance
• Build relationships with third-party organizations and vendors to enhance REAL SIMPLE’s arsenal of smart marketing programs
• Develop expertise in one or more advertising categories, including a full understanding of the competitive landscape in each respective category
• Track competitive set marketing activity, positioning and events in relevant categories

Requirements / Qualifications:
• Enthusiastic, energetic, focused individual, highly detail oriented and able to thrive in deadline-driven environment
• Experience and knowledge with digital media, platforms and products
• Team player with an interest in managing
• Exceptional proposal writing, presentation and interpersonal skills
• Extensive background generating and executing multi-platform, integrated programs
• Strong project management and leadership skills, and a balance of strategic and creative ability
• Experience in and knowledge of digital marketing and social media
• Familiarity with print and online research (e.g., MRI, MMR, @plan, comScore, etc.); proficiency in PowerPoint and Excel
• BA or equivalent, plus minimum 6-8 years of related media/magazine marketing, digital or agency experience
All resumes should be sent to, randi_weintraub@timeinc.com.


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