For over 25 years, Cooking Light has been a leader in the Epicurean space, helping readers eat smart, be fit and live life deliciously. With fresh ideas and a flavor all its own, Cooking Light uniquely blends its modern approach to food and contemporary coverage of entertaining, health and beauty to bring great taste, style and balance to 11.2 million readers each month. The Cooking Light portfolio includes books, online, mobile, licensed food products and continues to grow!

Sunset was founded in 1898 and has become the premier guide to life in the West. Sunset covers the newest and best ideas in home design, garden, food and entertaining and travel in the 13 Western states. Published monthly in a fully designed tablet version and five regional print editions, Sunset inspires its nearly 5 million readers to achieve the dream of living in the West.

The Manager, Subscriber Retention will be responsible for developing and implementing strategic initiatives across Cooking Light & Sunset. This individual will develop and execute retention marketing plans across print, digital and mobile platforms to build loyalty and retain subscribers. The Manager is responsible for identifying and implementing new growth opportunities across all marketing channels. He or she will be a critical member of the consumer marketing team and will have exposure to senior management; an Associate Manager will report into this Manager.

Key Responsibilities:
• Develop and implement marketing strategy to achieve brand goals
• Create and own marketing plans for renewal and payment channels including identifying growth opportunities and developing recommendations based on marketing results
• Maintain ownership of all retention activities for brand and increase subscriber retention through all print and digital channels
• Develop email CRM strategy to engage customers, enhance relationships and drive loyalty; interact with brand stakeholders including Editorial and Sales/Marketing
• Be the “go-to” retention expert
• Act as brand liaison across key stakeholder groups for the tablet edition of the magazine
• Contribute to and / or own ad hoc projects for the brands or division such as modernization, pricing strategy, premium development and specialized task forces
• Own and manage monthly retention reconciliations, forecasting and budgeting

Key Qualifications:
• 5+ years of direct marketing experience
• Previous management experience preferred
• History of achievement and legacy of making an impact in previous roles
• Top-notch analytical capabilities and Excel proficiency; quantitative experience required
• Detail oriented and results-focused
• Ability to prioritize and maintain focus on the “big picture”
• Ability to think both creatively and strategically
• Self-starter who can work both independently and in a team environment
• Ability to multi-task and perform in a fast paced, changing environment
• Ability to build relationships across multiple groups, communicate effectively with peers and upper management, and get buy-in
• Ability to lead and motivate team members
• Bachelor’s degree required, MBA a plus

• Prior publishing and customer retention experience a plus

To apply, please use the following link, http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&codes=NXXX,140480BR.