Marketing Research Manager – DEPARTURES January 22, 2014

Filed under: Jobs in NYC — sam roloff @ 6:39 pm

The Marketing Research Manager collaborates with both the proprietary and syndicated research teams to collect and analyze data and develop marketing strategies and materials (including strategic marketing analyses, brand positioning documents, and sales presentations and materials). The position combines creative thinking with strong organizational and analytical skills.

The ideal candidate thinks creatively and strategically to turn facts and statistics into compelling brand stories. In addition, candidate will work directly with marketing and sales to create strategies and tactics that will ensure growth of both print and online revenues. Lastly, the candidate must have strong interpersonal skills and be used to working with many different internal and external groups/individuals to achieve success.

This position reports directly to Executive Director Marketing & Creative Services.

Responsibilities:
§ Oversees all marketing research collection (with Insights team) and analysis
§ Develop compelling, concise brand and sales materials including general presentations, category presentations (fashion, travel, jewelry/watch, beauty, auto, etc.), sales materials (such as “sell sheets”) and trade communications
§ Conceptualize creative integrated marketing solutions in cooperation with American Express and the DEPARTURES Integrated Marketing team.

Qualifications:
§ 5+ years of related media marketing experience, including presentation development, research and brand strategy. Possess strong knowledge of research tools (MRI, MMR, Ad Measure, ABC, PIB, @plan, comScore, etc.)
§ Strong writing skills including creative marketing and storytelling skills
§ Strong organizational and communication skills; ability to juggle many projects at once
§ Detail and deadline oriented
§ Positive, can-do attitude
§ Commitment to excellence. No job too big, no job too small.
§ Creative sensibility and very proficient in PowerPoint, Word, and Excel

Please send all resumes to, randi_weintraub@timeinc.com.


Leave a Reply

You must be logged in to post a comment.