Associate, Integrated Marketing – PEOPLE January 29, 2014
| Role Description: The Associate, Integrated Marketing plays an integral role in developing the sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Associate will collaborate with both the print and digital sales teams on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.
Primary Responsibilities: • Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, social, tablet, event and retail to maximize advertising revenue
• Presentation Writing: Work with multiple departments (i.e. creative services, research, digital marketing and events) to create /write compelling proposals, presentations, marketing concepts and/or positioning
• Project Management: Responsible for managing the daily workflow process including the prioritizing of presentations, proposals, program and recap materials
• Program Execution: Assist in managing specific brand marketing programs and custom opportunities for key clients including sweepstakes, retail promotions and special events
• Category Development: Support the Senior Manager, Integrated Marketing in the development of category specific strategies including competitive landscape/sales opportunities
Qualifications: • Bachelor’s degree required, minimum 2-3 years publishing experience, preferably in magazines, digital, media planning or promotions • Team player, self-starter who is also extremely innovative, creative, professional and resourceful • Ideal candidate must be highly proactive, detail and solution-oriented • Must have experience in proposal writing
Please e-mail resumes to:
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