| To develop, establish and maintain marketing strategies to meet organizational objectives. The Marketing Programs Manager is expected to effectively manage the marketing, advertising and promotional programs of advertisers on behalf of the organization. This position is charged with key advertising categories that require a heightened involvement in the sales and strategy processes. As resources allow, this position may also be assigned direct supervisory duties over junior staff and freelancers as required.
Main Job Tasks and Responsibilities
? manage and coordinate all marketing programs and activities for assigned sales territories
? serve as the in-house expert and lead marketing initiatives as it pertains to an assigned advertising category (e.g. automotive, travel, food, etc.)
? manage assigned marketing staff and freelancers as required
? develop and implement marketing plans and projects for new and existing advertisers
? manage the productivity of the marketing programs and projects
? monitor, review and report on all marketing activity and results
? determine and manage the budgets for programs
? deliver marketing activity within agreed budget
? develop pricing strategy
? liaison with client, suppliers, and sales teams
Education and Experience
? business or marketing-related degree or equivalent professional qualification
? experience in all aspects of developing and maintaining marketing strategies
? technical marketing skills
? proven experience in customer and market research
? relevant product and industry knowledge
? experience with relevant software applications
? 5+ years in marketing related field
? Proficiency in Excel, PowerPoint, Word, and Outlook
? Media agency and/or Integrated Marketing experience a plus
Key Competencies
? excellent written and verbal communication skills
? organization and planning
? problem analysis and problem-solving
? team-leadership
? formal presentation skills
? persuasiveness
? adaptability
? innovation
? judgment
? decision-making
? stress tolerance
? collaboration
Please use the following email to apply,
randi_weintraub@timeinc.com
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