Integrated Marketing Manager – All You February 21, 2014

Filed under: Jobs in NYC — sam roloff @ 3:17 am
ALL YOU is leading the smart shopping movement to help women enjoy life for less. Named AdWeek’s Readers Choice: Hottest Women’s Magazine three consecutive years in a row, ALL YOU is an award-winning brand that provides women with practical solutions across all aspects of her life. Through smart shopping strategies and tips from our editors and highly engaged community of savvy shoppers, ALL YOU focuses on sharing realistic and affordable ideas for family-friendly recipes, topical health information, easy crafts, and achievable fashion, beauty and home content.

ALL YOU is seeking an enthusiastic, forward-thinking Integrated Marketing Manager to join its marketing team. The Integrated Marketing Manager will work directly with Integrated Account Managers on a variety of accounts and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs. The Manager will report directly into the Executive Marketing Director.

Primary Responsibilities:

• Idea Generation and Program Development: Collaborate with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, social, tablet, event and retail to maximize advertising revenue

• Presentation Writing: Create compelling proposals, presentations and marketing collateral

• Project Management: Responsible for managing the daily workflow process including, but not limited to, the prioritization of presentations, proposals and programs

• Program Execution: Manage specific brand marketing programs and custom marketing solutions while providing best-in-class client service

• Category Development: Contribute ideas in the development of category-specific strategies including competitive landscape/sales opportunities

• Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities

Qualifications

• Bachelor’s Degree
• Experience in developing multi-platform marketing programs that include custom print, digital, event, retail and consumer promotions
• Retail and/or shopper marketing experience a plus
• Superior organizational and communication skills; must be adept at both copywriting and business writing
• Must work well under time constraints, be detail-oriented and proactive, and able to prioritize and juggle multiple projects/priorities
• A self-starter with the ability to turn creative, strategic ideas into actionable programs
• Proficient in PowerPoint, Excel, Word and Outlook
• Highly proactive individual that thrives in an entrepreneurial setting
• 3+ years of marketing experience at a magazine and/or website (integrated experience is a plus)
• Strong knowledge of print, digital, mobile and social media

 

Please e-mail resumes to:

randi_weintraub@timeinc.com

 


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