Associate Director, Digital Marketing – InStyle February 27, 2014

Filed under: Jobs in NYC — sam roloff @ 3:56 am

Develop digital marketing strategies and materials for the brand and oversee the execution of custom digital and integrated marketing programs for InStyle’s advertising clients that support their objectives and enhance audience value across InStyle.com.

Key Responsibilities:
• Work with editorial to conceptualize custom digital marketing programs for all categories, including beauty, fashion, and lifestyle
• Lead digital marketing program development
• Communicate marketing concepts and programs by writing proposals, presentations and one sheets
• Develop relationships with third party organizations and vendors to enhance arsenal of digital offerings
• Capture advertiser needs and proactively identify new digital opportunities that leverage editorial, product and external vendor capabilities
• Create mockups for proposals
• Implement solutions post-sale in conjunction with production team
• Oversee development of recaps/case studies post sale
• Participate in the development of digital elements for InStyle platform programs
• Attend and represent team at internal and external meetings
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Work directly with clients to execute integrated marketing programs

Specific Attributes:
• At least 5 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior executives
• Highly detail-oriented
• Flexible and able to adapt to change within an evolving environment
• Able to juggle and prioritize multiple projects
• Experience working with print sales/marketing teams to create effective integrated programs
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills

Please email resumes to:
Randi_weintraub@timeinc.com


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