| The Manager will work directly with the Executive Director, the syndicated and proprietary research teams, as well as marketing and sales to help grow revenue for Cooking Light and MyRecipes. The ideal candidate will be able to skillfully analyze data and develop brand and category-specific presentations, sell sheets and other sales materials by strategically and creatively turning facts and statistics into compelling brand stories. The position combines creative thinking, organizational and analytical skills as well as the ability to work closely with many internal groups.
Responsibilities:
• Work closely with Executive Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews etc.
• Responsible for updating print and digital sales and marketing materials (category presentations, placemats, reference materials etc.) as new research data is released
• Analyze, package and disseminate advertiser results as AdMeasure data is released. Collaborate with Executive Director on creation of sales materials that showcase Cooking Light’s leadership in key categories
• Respond to research requests from the sales and marketing teams for RFP’s and presentations, including syndicated runs and marketplace & industry information
• Run and analyze Kantar data to create SOM reports, category analyses and advertiser prospecting reports
• Work with the Executive Director and proprietary research team to develop and conduct research with the “TasteMakers” consumer panel and package results for management, sales and advertisers
• Brainstorm with the Integrated Marketing team on custom marketing solutions, mailers, email blasts etc. and develop supporting research/industry insights to strengthen the idea
• Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team
Qualifications:
• Bachelor’s degree and 5 – 7 years media marketing/research experience, including presentation development, research and brand strategy
• Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing, print and digital research and the media business
• Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
• Exceptional communication skills (written and verbal) along with strong creative storytelling skills
• Strong project management and organizational skills
• Knowledge of print and digital research tools (MRI, Ad Measure, MMR, AAM, PIB, @plan, comScore, Omniture, Media Radar etc.)
• Proficient in PowerPoint, Word and Excel
Please send resumes to randi_weintraub@timeinc.com |
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