| Champions of quality entertainment…this is Entertainment Weekly’s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.The Senior Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies, collaborating with sales on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, pre and post-sale management of custom solutions.
Primary Responsibilities:
• Idea generation and program development: Work with sales and marketing colleagues to develop custom digital and integrated opportunities leveraging all available platforms
• Product Marketing: Serve as product marketing expert for assigned new products and specials
• Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and outside vendors) to create compelling proposals, presentations, marketing concepts and/or positioning
• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, from conception through implementation
• Category development: Support sales in the development of category-specific strategies including competitive landscape/sales opportunities
• Industry Expertise: Be in the know on the industry and how what other companies are doing could benefit our offerings across competitive landscape/sales opportunities
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
Qualifications:
• Bachelor’s degree required, minimum 5-7 years marketing experience, preferably in media/advertising. Digital experience required.
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Must have strong creative skills and extensive experience in developing compelling digital marketing programs
• Knowledge of advertising sales, digital media and related research(MRI, @Plan, ComScore etc.)
• Strong writing skills required
Please send resumes to randi_weintraub@timeinc.com |
Leave a Reply
You must be logged in to post a comment.