Associate Director, Sales Planning – InStyle.com April 13, 2014

Filed under: Jobs in NYC — sam roloff @ 5:00 pm

We are looking for a strategic thinker with strong managerial skills who can work collaboratively with sales and marketing teams across InStyle. This individual should be highly detail oriented, can thrive in a deadline-driven environment and has a strong understanding of the digital space. This is an ideal opportunity for a candidate with strong online advertising experience to grow within an exciting and dynamic organization.

Responsibilities:
• Manage all aspects of pre and post sales for InStyle.com
• Assist in development of compelling sales proposals, media plans, and presentations for growing digital business
• Coordinate with Ad Operations and Inventory Analytics to create, launch, and manage sales campaigns for clients, including custom programs and ad units
• Responsible for helping drive new revenue opportunities (working with Sales, Ad Ops, Product team, etc.)
• Coordinate with InStyle.com Business Office and Audience Development teams to ensure monthly site traffic goals to reach InStyle.com revenue budget
• Manage InStyle.com inventory to maintain minimal campaign under-delivery
• Maintain quarterly budget, rate card, and pricing through partnerships with Finance, Ad Sales, and Audience Development.
• Liaison between Sales and Edit Teams, working closely to develop custom programs, edit calendar, and new ad units for advertisers
• Work closely with Time Inc Licensing Group to manage budget and sales of InStyle.com’s inventory through Time Inc. contracted global partners
• Forge strong relationships with Sales management to collaborate on strategy
• Serve as an industry expert with a firm handle on the current digital advertising landscape including a strong interest and understanding of mobile, social media, and emerging technologies
• Collaborate on production of online ad sales materials and collateral, incorporating research data where necessary
• Project Manager (Lead) on driving new projects, process improvement, and growth
• Train Sales Planners and Sales Assistants for executing all online sales efforts, including RFP development and working with sales planning systems, including MediaVisor and SalesForce.com
• Direct supervisor for three Sales Planners

Qualifications:
• 7-9 years experience in digital media and planning
• Strong operational background; project management experience a plus
• Experience managing a staff
• Must be outgoing, organized, efficient, team player and a strategic thinker
• Proficient in digital media tools such as Omniture, Neilsen @Plan, comScore, etc.
• Ability to multi-task and efficiently manage time and priorities.

Please send resumes to Randi_Weintraub@timeinc.com


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