Associate Publisher, Marketing – StyleWatch April 21, 2014

Filed under: Jobs in NYC — sam roloff @ 8:51 pm

People StyleWatch is looking for an Associate Publisher of Marketing to oversee all planning, creation, and execution of integrated marketing platforms and brand initiatives including research, partnerships and brand extensions designed to generate advertising revenue across the StyleWatch franchise.

Specific responsibilities will include:
• Collaborate with key stakeholders to define the brand vision and values; and ensure consistent messaging to advertisers in marketing materials and collateral.
• Create strategic cross-media marketing opportunities and brand platforms for advertisers
• Work with advertising staff to identify key category growth opportunities and develop solution-based programs to grow advertising revenues.
• Conceptualize and write proactive larger-scale, custom integrated presentations and proposals.
• Attend client sales calls to present integrated marketing concepts.
• Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.
• Manage communication of market research trends to sales team and clients.
• Conduct primary and secondary brand and competitive research. Work with corporate research team where appropriate.
• Oversee development and production of creative materials to support sales including presentations, proposals, advertorials, and promotional materials.
• Oversee marketing team’s execution of integrated marketing programs with clients.
• Supervise training and professional development of marketing team members.
• Manage the development and execution of events designed to excite and attract consumers and advertisers.
• Manage the RFP process; access and evaluate opportunities; and provide client-ready responses which successfully support the sales effort to win the business.
Qualifications:
• Minimum 10+ years experience in magazine sales/marketing
• Minimum 3+ years digital media marketing experience (experience in Fashion/beauty category a plus)
• Strong project management and leadership skills
• Collaborative approach to partnership with the sales and editorial teams
• Strong motivator with ability to conceptualize unique platforms on his/her feet
• Exceptional proposal writing and presentation skills with extensive background generating multi-?platform, integrated programs
• Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors
• Ability to work collaboratively with all brands at Time Inc.
• Candidate must be an enthusiastic creative thinker and team player

Please forward all resumes to randi_weintraub@timeinc.com


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