Southern Living is looking for a Marketing Director to oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue across the Southern Living brand.
Specific responsibilities will include:
- Collaborate with key stakeholders to define the brand vision and values; and ensure consistent messaging to advertisers in marketing materials and collateral.
- Create strategic cross-media marketing opportunities and brand platforms for advertisers.
- Work with advertising staff to identify key category growth opportunities and develop solution-based programs to grow advertising revenues.
- Manage the RFP process; access and evaluate opportunities; and provide client-ready responses which successfully support the sales effort to win the business.
- Conceptualize and write proactive larger-scale, custom integrated presentations and proposals.
- Attend client sales calls to present integrated marketing concepts.
- Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.
- Manage communication of market research trends to sales team and clients.
- Conduct primary and secondary brand and competitive research. Work with corporate research team where appropriate.
- Oversee development and production of creative materials to support sales including presentations, proposals, advertorials, and promotional materials.
- Oversee marketing team’s execution of integrated marketing programs with clients.
- Supervise training and professional development of marketing team members.
- Manage the development and execution of events designed to excite and attract consumers and advertisers.
Qualifications:
- Minimum 10+ years experience, preferably in magazine sales/marketing. Minimum 3+ years digital media marketing experience
- Strong project management and leadership skills
- Collaborative approach to partnership with the sales and editorial teams
- Strong motivator with ability to conceptualize unique platforms on his/her feet
- Exceptional proposal writing and presentation skills with extensive background generating multi- platform, integrated programs
- Comprehensive knowledge of various online advertising platforms, creative executions, and ad serving technologies
- Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors
- Ability to work collaboratively with all brands at Time Inc.
- Candidate must be an enthusiastic creative thinker and team player
Please email resumes to randi_weintraub@timeinc.com |
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