The Associate Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Associate Manager will collaborate with both print and digital sales on the Beverage, Fashion, Retail, Travel, Home and Beauty categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution.

Primary Responsibilities:
Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships
Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning
Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation
Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

Qualifications:
Bachelor’s degree required, minimum 4 years marketing experience, preferably in media/advertising. Digital experience required.
Team player, self-starter who is also extremely innovative, professional and resourceful
Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
Knowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)
Strong writing skills required

Please send resumes to Diana_cotumaccio@timeinc.com