Associate Manager, Integrated Marketing – FORTUNE and MONEY June 16, 2014

Filed under: Jobs in NYC — sam roloff @ 10:13 pm
FORTUNE and MONEY are looking for a bright, optimistic, hard-working “idea person” to join our team as an Associate Manager of Integrated Marketing based in New York City.

In this role, you will manage several advertising categories and partner with our global advertising sales staff to drive revenue growth for our brands. Exercising a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing:

  • Idea generation and media program development – you will work with marketing colleagues to create solutions-based marketing programs for accounts in various industry categories, fostering ad/sponsorship revenue growth and generating new business opportunities for digital, print, mobile, social, tablet and events.
  • Brand development – you will work with marketing colleagues to articulate the marketplace differentiation for FORTUNE and MONEY, framing for the media-buying community what makes our products and audiences superior in the media marketplace
  • Product development – you will work with advertising sales, marketing, editorial, circulation and product colleagues to create new advertising vehicles for marketing partners, including edit franchises and specials, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles

Key responsibilities include:

  • Generating smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, research, events, outside partners, and, where appropriate, colleagues from other Time Inc. brands
  • Developing and writing compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
  • Facilitating successful execution of programs upon activation, ensuring proper representation of our brands and advertising partners
  • Attending sales calls with account executives to present marketing programs
  • Tracking competitive set marketing activity, positioning and events in relevant categories

Experience:

  • Minimum 2 years previous online/mobile advertising or marketing experience or
  • Minimum 2 years media business experience in sales development, account management/client services
  • Familiarity with online tools (workflow systems, research, etc.) a plus

Education:

  • Bachelor`s Degree

Skills:

  • Enthusiastic, energetic, focused individual
  • Highly detail oriented and able to thrive in deadline-driven environment
  • Exceptional proposal writing, presentation and interpersonal skills
  • Team player with strong balance of strategic and creative ability
  • Familiarity with print and online research (e.g., MRI, @plan, comScore, etc.); proficiency in PowerPoint and Excel

Please email resume to Diana_cotumaccio@timeinc.com

 


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